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What are content audiences looking for?
Do you want to create content that resonates with your target audience? Then Narrative Muse is here to help.
Our audience trends and insights platform bridges the gap between remarkable content and its potential audience.
We use market opportunity analysis and audience planning to quantify what underserved audiences want and pinpoint the ideal audiences for each unique title.
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Our recommendation engine pairs users’ taste preferences with book, TV and movie recommendations based on who they are and what they want, not just what’s popular.
We collect this audience preference data safely and anonymously to provide key insights to book, movie, and TV creators about what these audiences seek.
When people join content platforms, we know they’re recommended content similar to what they’ve watched before. They’ll be served similar titles when they search for or buy a book.
This is useful; however, the data it offers is ‘backwards-looking’. It only tells us what people might be interested in based on what they’ve already seen. Not what they actually want.
Narrative Muse offers forward-looking insights that allow you to anticipate and understand market shifts. Knowing the narratives that will resonate with future audience tastes is highly valuable.
Our audience data is powered by real people in real-time. All our proprietary data comes from real people expressing what they want to watch in nuanced ways.
It also means that we can make an impact together—when specific audiences tell us what they want, we can tap into that data to understand what they seek.
We understand that demographics only tell part of the story. That’s why our insights go beyond demographics to help you know what satisfies and motivates your audience.
Understand niche and non-mainstream audiences or discover hidden audiences. Use data to understand shared interests, affinities, interests, tastes, and demand demographics.
The demand for inclusive content is growing, and Narrative Muse will help you tap into this demand.
We provide pre-acquisition insights that tell you what content will attract which audiences and where the revenue potential lies. Our insights on audience acquisition, marketing success, and content performance give you access to critical data during your release and beyond for maximum success.
Through years of research, we’ve uncovered a vast audience hungry for unique tales and voices. Diverse stories and original IPs aren’t just valuable - they’re essential. The audience is passionate and waiting.
We take information safety seriously.
We are committed to ongoing understanding of the issues to offer the safest possible product.
Our system keeps personal information separate from preference data, and both are stored on different, secure servers. This means user preferences are anonymous, and personal information is always protected.
It’s a physical layer of separation between personally identifiable information and points used to make recommendations and create non-personal insights for content creators.
Whether you’re an Author, Publisher, Movie, or TV Producer, our forward-looking insights can help you connect with your audience and drive revenue.
Connect with Narrative Muse and start creating content that resonates with audiences like never before.
Contact usAudience intelligence is the process of gathering and analyzing data about a specific target audience to gain insights into their characteristics, preferences, behaviours, and interests. It helps businesses better understand their audience, allowing them to tailor marketing strategies, content, and products to meet their needs. It empowers companies to connect with their audience deeper, enhance customer engagement, and identify new market opportunities, ultimately driving business growth.
Our insights come from the information our users choose to share with us about their preferences, the types of content they are seeking, and their reactions to recommended content, anonymized to protect individual user privacy.
Diversity, representation and belonging are important in entertainment because they can help promote understanding and empathy among different groups.When different perspectives and experiences are represented in entertainment, it can help to break down stereotypes and biases and create a more inclusive and equitable society.
We are creating the most significant consumer panel in the world for understanding and engaging with content audiences (and also in a compliant way).
We understand the importance of keeping user information safe.
We are committed to ongoing understanding of the issues so we can offer the safest possible product.
The support and leadership of team members from marginalized backgrounds is instrumental in our understanding of how collecting information about people’s preferences and identities could have unintentional consequences.
We operate a system that keeps personal information separate from preference data and both are stored on different, secure servers.
This is a physical layer of separation between personally identifiable information and points that are used to make recommendations and create non-personal insights for content creators
This means that user preferences are completely anonymous and user personal information is always protected.
Can’t find the answer to your question? Contact us and we’ll get back to you as soon as we can.
Narrative Muse is a Aotearoa New Zealand company using deep tech for good.
We are a content discovery and insights platform that collects forward-looking data to understand what diverse and under-served audiences want to read and watch.
This allows us to pair users’ taste with book, TV, and movie recommendations based on who they are and what they really want, not just what’s popular.
Then, using this hard-to-obtain anonymised data, we offer valuable insights to screen producers and publishers to express under-served market gaps.
Narrative Muse is audience-supported. When you buy books, movies and TV series through links on our site, you’re helping us stay in business because we may earn an affiliate commission.