What are audiences looking for?
How do you connect with underserved content audiences?
Narrative Muse is an audience trends and insights platform that can help you create the stories audiences want.
Our insights on future taste, demand, and intention can improve the ROI of your content creation decisions.Download whitepaper
Our recommendation engine pairs our users’ taste preferences with book, TV, and movie recommendations based on who they are and what they want, not just what’s popular.
We collect this audience preference data in culturally safe and anonymized ways to help provide key insights to book, movie, and TV content producers about what these audiences seek.
We know that when people join streaming platforms, they’re recommended content similar to what they’ve watched before. When they search for or buy a book, they’ll be served similar titles.
This is useful; however, the data it offers is ‘backwards-looking’. It only tells us what people might be interested in based on what they’ve already seen. Not what they actually want.
Narrative Muse offers forward-looking insights.
Our platform gathers data on audiences’ preferences – they tell us what content they’d like to read or watch, even if they’ve never been able to find it before.
Our forward-looking insights can understand audience desires and trends in a whole new way.
It also means that together, we can make an impact – when under-served audiences tell us what they want, you can tap into that data to create what they’re seeking.
How do you know what will resonate with your intended audience? Great content doesn’t just entertain; it moves, educates and motivates people.
Demographics only tell part of the story. Narrative Muse audience insights go beyond demographics to help you understand what satisfies and motivates your audience.
We provide data on audience preferences, interests, tastes, and demand. These insights help to understand niche audiences and unlock valuable insights that can improve your content – or help drive awareness.
Narrative Muse insights allow you to develop strategies to create valuable content that connects with your audience.
The demand for diverse and inclusive content is growing. Audiences want new content from new voices and more of it.
Through years of research, we’ve uncovered a vast audience hungry for unique tales and voices. Diverse stories and original IPs aren’t just valuable - they’re essential. The audience is vast, passionate, and waiting.
Narrative Muse helps you tap into this demand by providing pre-acquisition insights that tell you what content will attract which audiences and where the revenue potential lies.
We also provide in-production information on your target audiences and how to reach them with content.
Our insights on audience acquisition, marketing success, and content performance give you access to key data during your release and beyond for maximum success.Download whitepaper
This is a physical layer of separation between personally identifiable information and points used to make recommendations and create non-personal insights for content creators. This means user preferences are entirely anonymous, and user personal information is always protected.
Join us in understanding audiences in a whole new way.Contact us
Audience intelligence is the process of gathering and analyzing data about a specific target audience to gain insights into their characteristics, preferences, behaviours, and interests. It helps businesses better understand their audience, allowing them to tailor marketing strategies, content, and products to meet their needs. It empowers companies to connect with their audience deeper, enhance customer engagement, and identify new market opportunities, ultimately driving business growth.
Our insights come from the information our users choose to share with us about their preferences, the types of content they are seeking, and their reactions to recommended content, anonymized to protect individual user privacy.
Diversity, representation and belonging are important in entertainment because they can help promote understanding and empathy among different groups.When different perspectives and experiences are represented in entertainment, it can help to break down stereotypes and biases and create a more inclusive and equitable society.
We are creating the most significant consumer panel in the world for understanding and engaging with content audiences (and also in a compliant way).
We understand the importance of keeping user information safe.
We are committed to ongoing understanding of the issues so we can offer the safest possible product.
The support and leadership of team members from marginalized backgrounds is instrumental in our understanding of how collecting information about people’s preferences and identities could have unintentional consequences.
We operate a system that keeps personal information separate from preference data and both are stored on different, secure servers.
This is a physical layer of separation between personally identifiable information and points that are used to make recommendations and create non-personal insights for content creators
This means that user preferences are completely anonymous and user personal information is always protected.
Can’t find the answer to your question? Contact us and we’ll get back to you as soon as we can.
Then, using this hard-to-obtain anonymised data, we offer valuable insights to screen producers and publishers to express under-served market gaps.