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Narrative Muse gives screen and publishing professionals a human-first, forward-looking lens on which audiences want your content, and why – before release.
From acquisition to marketing, and positioning to distribution, our mission is simple: help each story reach its full potential.
Narrative Muse generates audience analytics for individual books, movies, and TV shows, expressing who a story is really for.
Modern audiences are more diverse, discerning, and digitally connected than ever before. That’s why our Analytics Suite is built using forward-looking data.
These signals capture intent and emotional resonance – showing not just what audiences consumed, but what they will choose next and why.
Our data comes from a large, diverse community of readers and viewers, fused with nuanced metadata about your content. This is where audiences and stories meet – all to inform creative intuition for acquisitions, sales, positioning, marketing, and rights simultaneously.
This is done through four capabilities:
Support bold artistic decisions by uncovering who each story resonates with and the messaging that will bring it to them.
Audience intelligence is the process of gathering and analyzing data about a specific target audience to gain insights into their characteristics, preferences, behaviors, and interests. It helps businesses better understand their audience, allowing them to tailor acquisition, marketing, sales, and distribution strategies to meet their needs. It empowers companies to connect with their audience deeper, enhance customer engagement, and identify new market opportunities, ultimately driving business growth.
Our insights come from the information our users choose to share with us about their preferences, the types of content they are seeking, and their reactions to recommended content, anonymized to protect individual user privacy.
Diversity, representation and belonging are important in entertainment because they can help promote understanding and empathy among different groups.When different perspectives and experiences are represented in entertainment, it can help to break down stereotypes and biases and create a more inclusive and equitable society.
We are creating the most significant consumer panel in the world for understanding and engaging with content audiences (and also in a compliant way).
We understand the importance of keeping user information safe. We are committed to an ongoing understanding of data privacy and security so that we can offer the safest possible products.
Our system keeps personal information separate from preference data using encryption, and both are stored on different, secure servers. This is a physical layer of separation between personally identifiable information and points that are used to make recommendations and create non-personal insights for content creators.
This means that user preferences are completely anonymous and user personal information is always protected.Our leadership team, consisting of people from marginalized backgrounds is instrumental in our understanding of how collecting information about people’s preferences and identities could have unintentional consequences.
Can’t find the answer to your question? Contact us and we’ll get back to you as soon as we can.
Narrative Muse is a company using deep tech for good.
We are a story discovery and audience intelligence platform that collects forward-looking data to understand what audiences want to read and watch.
This allows us to pair users’ taste with book, TV, and movie recommendations based on who they are and what they really want, not just what’s popular.
Then, using this hard-to-obtain anonymized data, we offer valuable insights to screen and publishing professionals to express underserved market gaps.
Narrative Muse is audience-supported. When you buy books, movies and TV series through links on our site, you’re helping us stay in business because we may earn an affiliate commission.