For business

We’re here to help you understand audiences

What are audiences looking for?

How do you connect with underserved content audiences?

Narrative Muse is an audience trends and insights platform that can help you create the stories audiences want.

Our insights on future taste, demand, and intention can improve the ROI of your content creation decisions.

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What we do

Our recommendation engine pairs our users’ taste preferences with book, TV, and movie recommendations based on who they are and what they want, not just what’s popular.

We collect this audience preference data in culturally safe and anonymized ways to help provide key insights to book, movie, and TV content producers about what these audiences seek.

We offer forward-looking insights

We know that when people join streaming platforms, they’re recommended content similar to what they’ve watched before. When they search for or buy a book, they’ll be served similar titles.

This is useful; however, the data it offers is ‘backwards-looking’. It only tells us what people might be interested in based on what they’ve already seen. Not what they actually want.

Narrative Muse offers forward-looking insights.

Our platform gathers data on audiences’ preferences – they tell us what content they’d like to read or watch, even if they’ve never been able to find it before.

Our forward-looking insights can understand audience desires and trends in a whole new way.

It also means that together, we can make an impact – when under-served audiences tell us what they want, you can tap into that data to create what they’re seeking.

Learn what moves and motivates your audience – data beyond demographics

How do you know what will resonate with your intended audience? Great content doesn’t just entertain; it moves, educates and motivates people.

Demographics only tell part of the story. Narrative Muse audience insights go beyond demographics to help you understand what satisfies and motivates your audience.

We provide data on audience preferences, interests, tastes, and demand. These insights help to understand niche audiences and unlock valuable insights that can improve your content – or help drive awareness.

Narrative Muse insights allow you to develop strategies to create valuable content that connects with your audience.

  • Understand audiences by appetite: What do audiences want to consume and why?
  • Use data to understand shared interest, affinities, interests, tastes and demand demographics.
  • Understand niche and non-mainstream audiences, or discover hidden audiences.

Audiences want new content and more of it

The demand for diverse and inclusive content is growing. Audiences want new content from new voices and more of it.

Through years of research, we’ve uncovered a vast audience hungry for unique tales and voices. Diverse stories and original IPs aren’t just valuable - they’re essential. The audience is vast, passionate, and waiting.

Narrative Muse helps you tap into this demand by providing pre-acquisition insights that tell you what content will attract which audiences and where the revenue potential lies.

We also provide in-production information on your target audiences and how to reach them with content.

Our insights on audience acquisition, marketing success, and content performance give you access to key data during your release and beyond for maximum success.

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We put information safety first

We understand the importance of keeping user information safe.

We are committed to ongoing understanding of the issues to offer the safest possible product.

The support and leadership of team members from marginalized backgrounds are instrumental in our understanding of how collecting information about people’s preferences and identities could have unintentional consequences.

We operate a system that keeps personal information separate from preference data, and both are stored on different, secure servers.

This is a physical layer of separation between personally identifiable information and points used to make recommendations and create non-personal insights for content creators. This means user preferences are entirely anonymous, and user personal information is always protected.

Connect with us to start understanding your audience like never before

Great content starts with understanding your audience. That’s why we offer a platform that goes beyond demographics to provide insights into audience preferences, interests, tastes, and demand.

Whether you’re a book, movie, or TV content producer, our forward-looking insights can help you connect with your audience and drive revenue.

Join us in understanding audiences in a whole new way.

Contact us

FAQs

What is Audience Intelligence?

Audience intelligence is the process of gathering and analyzing data about a specific target audience to gain insights into their characteristics, preferences, behaviours, and interests. It helps businesses better understand their audience, allowing them to tailor marketing strategies, content, and products to meet their needs. It empowers companies to connect with their audience deeper, enhance customer engagement, and identify new market opportunities, ultimately driving business growth.

What are your data sources?

Our insights come from the information our users choose to share with us about their preferences, the types of content they are seeking, and their reactions to recommended content, anonymized to protect individual user privacy.

Why does representation and belonging in entertainment matter?

Diversity, representation and belonging are important in entertainment because they can help promote understanding and empathy among different groups.When different perspectives and experiences are represented in entertainment, it can help to break down stereotypes and biases and create a more inclusive and equitable society.

How are we different?

We are creating the most significant consumer panel in the world for understanding and engaging with content audiences (and also in a compliant way).

How are you handling data?

We understand the importance of keeping user information safe.

We are committed to ongoing understanding of the issues so we can offer the safest possible product.

The support and leadership of team members from marginalized backgrounds is instrumental in our understanding of how collecting information about people’s preferences and identities could have unintentional consequences.

We operate a system that keeps personal information separate from preference data and both are stored on different, secure servers.

This is a physical layer of separation between personally identifiable information and points that are used to make recommendations and create non-personal insights for content creators

This means that user preferences are completely anonymous and user personal information is always protected.

Can’t find the answer to your question? Contact us and we’ll get back to you as soon as we can.

About us

Narrative Muse is a Aotearoa New Zealand company using deep tech for good.

We are a content discovery and insights platform that collects forward-looking data to understand what diverse and under-served audiences want to read and watch.

This allows us to pair users’ taste with book, TV, and movie recommendations based on who they are and what they really want, not just what’s popular.

Then, using this hard-to-obtain anonymised data, we offer valuable insights to screen producers and publishers to express under-served market gaps.